In this class project, I took on the challenge of creating a brand for an ice diving company. From designing a distinctive logo that symbolized the thrill of underwater exploration in icy depths to defining the brand’s values and visual elements, I aimed to capture the essence of the exhilarating world of ice diving. The result is a cohesive brand identity that communicates adventure, courage, and a deep connection with the natural world, providing a captivating representation of the ice diving experience